Most people who search Google for keywords or phrases that are related to your business are active buyers. They have a problem or need and are searching for solutions. You will get more traffic if your website appears in the top five organic listings. These are the steps you need to take before approaching a online marketing company…
Step 1 – On-Page Review
An internal review is the first step to improving your SEO. Google doesn't view your website the same way you would. It scans both the code and text. It scans the code and text for clues about what your site is all about. Let's use a simple analogy. Imagine a warehouse filled with binders. Some are very organized (good on-page SEO), while others are chaotic (bad on-page SEO). The organized binder is titled and has tabs that name each section. Each section also contains titles and subtitles. Text in each section includes keywords and phrases that correspond to the section it is in. This makes it easy to find exactly what you require. Unorganized binders aren't titled and there aren't tabs to name the sections. Also, the documents aren’t well-organized, which makes it nearly impossible to find what you're looking for. Google can provide better and more relevant results than us if the area is properly organized.
You can improve your chances of being found in search engine results by analyzing and tuning the building blocks of the website. Because you have the most control of SEO, on-page analysis is the easiest part of the process. This involves reviewing and addressing any issues that may be related to your:
- Site Content
- Title and Meta Tags
- URL Structure
- Image Alt Text
Step 2 – Off-Page Review
Next, you need to examine the actions outside your website that have a significant impact on your site's rank. Offpage SEO is the process of increasing domain authority through links from other websites. It's like getting links from other websites to your pages.
It is important to understand that link quality matters more than quantity. To improve your domain authority, you will need backlinks from trusted sources. These are some great ways to link to your website:
- Quality content is valuable and people will want to link to it.
- Social media sharing of content
- Email outreach to industry leaders who will link to your email
- Guest blogging at sites similar to yours. Your site will be linked to the guest posts
- To check the domain authority of your website, enter your domain name.
- These are some of the key factors to consider for off-page optimization.
- Referring Domains
- UR and DR are indicators of the strength of your backlink profiles
- Trust flows
Step 3 – Keyword Review
Reviewing your keywords is the last thing you can do for SEO. Search engines now treat SEO keywords differently than they did in the past. Keyword volume was a direct indicator of ranking in the past. Sites that had certain keywords frequently on them would rank higher for those keywords. This led to companies' "keyword-stuffing", which is the repetition of keywords on a site to increase ranking but resulting in poor content. Search engines now penalize companies who keyword-stuff and reward content that is easy to read and includes multiple keyword variations.
Your analysis should include:
- Keywords and phrases that are associated with your website
- Keywords that your buyers are looking for
- The volume of monthly searches
- Competitor to rank